The
event was well attended by consumers from all walks of life including top
personalities from the media, children and notable celebrities led by former
Nigeria international and Olympic Gold medalist, Kanu Nwankwo.
The
Managing Director, FrieslandCampina WAMCO, Mr. Rahul Colaco described Peak as “a
truly Nigerian iconic brand’’.
In
his opening speech, Colaco expressed happiness and appreciation of Nigerian’s
loyalty to Peak milk and “particularly those who have come from far and near
for the celebration of 60 years of nourishing Nigeria with quality dairy
nutrition.’’
He
said, “since the presence of Peak in the Nigerian market, the brand has
continued to grow despite several changes in the market. Peak’s success is
attributed to two things: First, a singular focus, which is to nourish
Nigerians with quality dairy nutrition in order to reach their Peak. Second, continually
exploring ways to stand out of the crowded shelf and touch our consumers through
every stage of their lives. Peak has won industry recognition as an innovative
and trendsetting brand that delivers superior dairy nutrition across
life-stages. The Brand’s positive results and success is about connecting with
our Consumers, supporting our Business Partners and communities to pursuing
their aspirations and reach for their Peak!
Every
Nigerian grew up with Peak; Nigerians are still growing with Peak and without
Nigerians, there won’t be 60 years of Peak milk, the iconic brand that has
served the good people of Nigeria from generation to generation.”
Colaco opened the stage for an
evening of classic entertainment by adding that “tonight is special! Let's
capture some magical moments, let's create happy memories and let's surround
ourselves with laughter and friendship.’’
There was comedy by ace entertainer,
Gordons, dance drama and an electrifying presentation of “the foremost symbols
and connotation of the Peak elements.” It was an exciting journey into
the visual world of Peak, exploring the various symbols on the pack-River,
Mountain, Canoe and Palm Tree. This pulsating and captivating story was
presented in a fascinating piece of music-drama.
Guests were also taken through the
story of Peak Yesterday, Today and the Future helping Nigerians achieve their
dreams.
There were also the inspiring
stories of those who came, saw and conquered with Peak. The story of Madam
Ajoke Okusanya, who rose from a petty trader to a Keu Business Partner Peak; the
amazing story of popular female artiste, Yemi Alade, was also a key highlight.
Yemi Alade, the sensational “Johnny” crooner, won the first edition of Peak Talent
Show in 2009 and told the world she would never have become a musician without
the Peak Talent Show platform. ‘’I actually wanted to get my B.Sc, get a job, settle down and live a private life until
the Peak Talent Show came up and the rest as you can see is history”, she said.
The Marketing Director, Mr. Tarang
Gupta in his closing remarks emphasized that the introduction of Peak in
Nigeria 60 years ago gave the people “an experienced of a new beginning with sharper
minds, stronger body and matchless opportunities to bring out the best in them
and reach for their peak. This is the inspiring story of Peak in Nigeria.”
He added
that the story of the Peak brand is about Nigeria and the Nigerian people.
“It’s your story, the story of the generations before you and the generations
that will come after you. This is the celebration of our great past, happy
present and brighter future.’’
“To Peak,
there’s greatness in everyone. It lives in us. All we have to do is believe in
it, work hard at it and we will surely achieve it.
Peak at 60
is a celebration of your story, my story, our story and the story of our great
nation, Nigeria.” He concluded.
About FrieslandCampina WAMCO Nigeria
FrieslandCampina WAMCO Nigeria PLC has been
a necessary part of most Nigerian homes since 1954 through its iconic brand
Peak Milk. Our Company is a multinational manufacturing company and an affiliate
of Royal FrieslandCampina of The Netherlands, one of the largest dairy
cooperative in the world. We are the makers of Peak,
Three Crowns and Friso brands of milk in Nigeria. Over
the years, FrieslandCampina WAMCO has maintained leadership of the Evaporated
milk market with its Peak brand. Guided by an inspiring mission, Nourishing
Nigeria with quality dairy nutrition, we are unwavering in the
provision of quality, nutritious milk products to Nigerians.
To further increase its local content and support Federal Government’s
initiative to grow the Agriculture sector, FrieslandCampina WAMCO pioneered the
Dairy Development Program (DDP) in August 2010. This is gradually developing
into a full national program as the Company is dedicated to making the initiative
a success by ensuring the transfer of Technology Know-How on milk production to
Nigerian farmers. The Company plans to further train and consult with farmers,
with the support of the Government.
FrieslandCampina WAMCO
Nigeria PLC will maintain its No. 1 position as the nation’s leading milk
manufacturing Company by investing in its people, products and projects and by
being an excellent corporate citizen.
